KUALA LUMPUR, Sept 7 (NNN-BERNAMA) The Malaysia External Trade Development Corporation (MATRADE) says it is spearheading an Export Acceleration Mission (EAM) on Games Related Products & Services to Japan in conjunction with the 2019 Tokyo Game Show (TGS).<\/p>\n\n\n\n
The EAM will take place from Sept 10-15, MATRADE said in a statement today.<\/p>\n\n\n\n
It said the TGS is an effective platform to brand Malaysia as one of the world\u2019s top exporters of gaming-related products and services to major Japanese companies. <\/p>\n\n\n\n
Over 12 Malaysian companies will be showcasing their capabilities in computer-generated imagery (CGI), 3D game modelling, game development and also Intellectual Property (IP) in animation to major digital entertainment players.<\/p>\n\n\n\n
The Malaysian companies taking part in the EAM include Blimp Media, Camou Studio, Fuluso, Gamelobb, Illusionist Production and Lemon Sky Animation. <\/p>\n\n\n\n
\u201cOur presence there (at the TGS) will definitely boost Malaysia\u2019s brand as a leading hub for digital content in this region,\u201d said Jamaliah Jamaluddin, director of MATRADE\u2019s electrical & electronics, ICT and machinery & equipment section.<\/p>\n\n\n\n
She said the EAM aims to enhance the promotion of Malaysian companies to high-value buyers and partners from Japan, Korea, Taiwan and other parts of the Asia Pacific region.<\/p>\n\n\n\n
In 2018, the participation of Malaysian companies in the event recorded a potential export value of RM155.1 million.<\/p>\n\n\n\n
\u201cJapan is known as the world\u2019s leader in the gaming industry, with a total value of the industry there reaching US$19.2 billion.<\/p>\n\n\n\n
\u201cSouth East Asia has become a major provider of outsourcing gaming services to many Japanese corporations due to Japan\u2019s high cost of labour and creative talent,\u201d she said, adding that this presents a huge opportunity for Malaysia as the country is known to have high-skilled game engineers and strong capabilities in areas such as IP.<\/p>\n\n\n\n
Last year, the industry recorded an export value of over RM687 million.<\/p>\n\n\n\n
\u201cThe TGS provides a platform for our small and medium enterprises (SMEs) in the industry to meet with their counterparts who are looking for outsourcing or work-for-hire and partnership.<\/p>\n\n\n\n
\u201cThe event also provides independent video game publishers, especially start-ups, an opportunity to network with the major players,\u201d she said.<\/p>\n\n\n\n
This year\u2019s TGS features over 668 exhibitors and is expected to receive almost 300,000 visitors.<\/p>\n\n\n\n
Over the years, it has been a top sourcing platform for top Japanese digital entertainment corporations such as Square Enix, Konami and Bandai-Namco.<\/p>\n\n\n\n
NNN–BERNAMA <\/p>\n","protected":false},"excerpt":{"rendered":"
KUALA LUMPUR, Sept 7 (NNN-BERNAMA) The Malaysia External Trade Development Corporation (MATRADE) says it is spearheading an Export Acceleration Mission (EAM) on Games Related Products & Services to Japan in conjunction with the 2019 Tokyo Game Show (TGS). The EAM will take place from Sept 10-15, MATRADE said in a statement today. It said the […]<\/p>\n","protected":false},"author":16,"featured_media":30070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[288,318],"tags":[],"_links":{"self":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/41234"}],"collection":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41234"}],"version-history":[{"count":0,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/41234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/media\/30070"}],"wp:attachment":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41234"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}