{"id":323691,"date":"2026-02-09T10:11:09","date_gmt":"2026-02-09T02:11:09","guid":{"rendered":"http:\/\/www.namnewsnetwork.org\/?p=323691"},"modified":"2026-02-09T10:11:09","modified_gmt":"2026-02-09T02:11:09","slug":"levis-brand-debuts-behind-every-original-campaign-with-super-bowl-film-highlighting-backstories-and-backsides","status":"publish","type":"post","link":"http:\/\/namnewsnetwork.org\/?p=323691","title":{"rendered":"Levi\u2019s\u00ae Brand Debuts \u201cBehind Every Original\u201d Campaign With Super Bowl Film Highlighting Backstories And Backsides"},"content":{"rendered":"\n<p><strong>SAN FRANCISCO, Feb 9 (Bernama-BUSINESS WIRE) &#8212;&nbsp;<\/strong>The Levi\u2019s<sup>\u00ae<\/sup>&nbsp;brand today launched \u201cBehind Every Original,\u201d a bold new global campaign that celebrates the people who push culture forward \u2014 with one cheeky twist. Debuting during the Super Bowl with the anthem film \u201cBackstory,\u201d directed by Kim Gehrig, the Levi\u2019s<sup>\u00ae<\/sup>&nbsp;brand flips expectations by showcasing both celebrity icons and everyday Originals exclusively from the backside, letting them share their game-changing Levi\u2019s<sup>\u00ae&nbsp;<\/sup>backstory.<\/p>\n\n\n\n<p>This press release features multimedia. View the full release here:\u00a0<br><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260208761156\/en\/\">https:\/\/www.businesswire.com\/news\/home\/20260208761156\/en\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/mrem.bernama.com\/viewsm.php?idm=53450\">https:\/\/mrem.bernama.com\/viewsm.php?idm=53450<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAN FRANCISCO, Feb 9 (Bernama-BUSINESS WIRE) &#8212;&nbsp;The Levi\u2019s\u00ae&nbsp;brand today launched \u201cBehind Every Original,\u201d a bold new global campaign that celebrates the people who push culture forward \u2014 with one cheeky twist. Debuting during the Super Bowl with the anthem film \u201cBackstory,\u201d directed by Kim Gehrig, the Levi\u2019s\u00ae&nbsp;brand flips expectations by showcasing both celebrity icons and [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[315],"tags":[],"_links":{"self":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/323691"}],"collection":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=323691"}],"version-history":[{"count":1,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/323691\/revisions"}],"predecessor-version":[{"id":323692,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/323691\/revisions\/323692"}],"wp:attachment":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=323691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=323691"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=323691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}