KUALA LUMPUR, April 1 (Bernama) — The Export Acceleration Mission (EAM), in conjunction with the China Food and Drinks Fair (CFDF) 2024 in Chengdu, China, has successfully recorded RM64.13 million (US$13,56 million) in export sales and received 1,329 trade enquiries.<\/p>\n\n\n\n
The Malaysia External Trade Development Corporation (MATRADE) said the event, held from March 19 to 22, involved 15 Malaysian companies from the food and beverage (F&B) sector.<\/p>\n\n\n\n
It aimed to enhance Malaysia\u2019s visibility and presence in China, particularly in regions that offer untapped potential for Malaysian businesses.<\/p>\n\n\n\n
“The coordination of an EAM in Chengdu is a strategic move to underscore China’s significance as Malaysia’s largest trading partner for the past 15 years.<\/p>\n\n\n\n
“Today, with a population exceeding 83.74 million and an urbanisation rate of 58.4 per cent, Sichuan Province boasts of a vast consumer base,” MATRADE said in a statement Monday.<\/p>\n\n\n\n
MATRADE further highlighted that Chengdu, the capital of Sichuan Province, stands out as one of China’s rapidly growing new first-tier cities, with significant market potential.<\/p>\n\n\n\n
“Its burgeoning economy and expanding consumer base make it an appealing destination for Malaysian exporters seeking to broaden their footprint in China,\u201d it said.<\/p>\n\n\n\n
In 2022, the province recorded 24.10 trillion yuan (RM16.15 trillion) or (US$3.41 trillion) in total retail sales of consumer goods, with e-commerce transactions reaching 4.15 trillion yuan (RM2.78 trillion) or (US$0.58 trillion).<\/p>\n\n\n\n
Meanwhile, MATRADE Chengdu trade commissioner Mohamad Adris Abu Bakar emphasised that the EAM was part of the 50th-anniversary celebration of Malaysia-China diplomatic relations. <\/p>\n\n\n\n
It facilitated 244 successful business matchings, providing Malaysian companies with direct access to Chinese buyers, he said.<\/p>\n\n\n\n
“The EAM included market research through visits to local retail chains and experiencing product showcases at the international food and beverages zone of the CFDF.<\/p>\n\n\n\n
“This experience provided invaluable exposure and insights into connections, regulatory requirements, market peculiarities, and business culture, crucial for refining strategies and boosting food exports to China,” said Mohamad Adris.<\/p>\n\n\n\n
He added that MATRADE’s efforts have provided participants with a comprehensive understanding of China’s dynamic food and beverage market, along with significant business opportunities for expansion, particularly in Western China.<\/p>\n\n\n\n
In 2023, Malaysia’s processed food exports to China surged by 10.9 per cent, hitting a value of RM3.95 billion (US$0.83). This notable growth underscores the market’s potential for Malaysian F&B industry players.<\/p>\n\n\n\n
— BERNAMA<\/p>\n","protected":false},"excerpt":{"rendered":"
KUALA LUMPUR, April 1 (Bernama) — The Export Acceleration Mission (EAM), in conjunction with the China Food and Drinks Fair (CFDF) 2024 in Chengdu, China, has successfully recorded RM64.13 million (US$13,56 million) in export sales and received 1,329 trade enquiries. The Malaysia External Trade Development Corporation (MATRADE) said the event, held from March 19 to 22, involved […]<\/p>\n","protected":false},"author":30,"featured_media":251429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[215,288,300,318],"tags":[],"_links":{"self":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/259663"}],"collection":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=259663"}],"version-history":[{"count":1,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/259663\/revisions"}],"predecessor-version":[{"id":259664,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/259663\/revisions\/259664"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/media\/251429"}],"wp:attachment":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=259663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=259663"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=259663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}