{"id":208200,"date":"2023-01-25T12:36:35","date_gmt":"2023-01-25T04:36:35","guid":{"rendered":"http:\/\/www.namnewsnetwork.org\/?p=208200"},"modified":"2023-01-25T12:36:36","modified_gmt":"2023-01-25T04:36:36","slug":"juniper-research-ott-business-messages-to-exceed-93-billion-globally-in-2023-accelerating-competition-to-established-sms-channel","status":"publish","type":"post","link":"http:\/\/namnewsnetwork.org\/?p=208200","title":{"rendered":"Juniper Research: OTT Business Messages To Exceed 93 Billion Globally In 2023; Accelerating Competition To Established SMS Channel"},"content":{"rendered":"\n<p><strong>BASINGSTOKE, England, Jan 25 (Bernama-BUSINESS WIRE) &#8212;&nbsp;<\/strong>A new&nbsp;<a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.juniperresearch.com%2Fhome%3Futm_campaign%3Dpr1_ottbusinessmessaging_providers_operators_jan23%26utm_source%3Dbusinesswire%26utm_medium%3Dpr&amp;esheet=53285297&amp;newsitemid=20230122005005&amp;lan=en-US&amp;anchor=Juniper+Research&amp;index=1&amp;md5=a6435c4262584f883e2165d773bb0b47\">Juniper Research<\/a>&nbsp;study has found that global OTT (Over the Top) business messaging traffic will rise from 93 billion in 2023, to 254 billion by 2027. This growth of 172% will be driven by increased availability of open OTT messaging APIs and competitive pricing models; creating a viable rich media alternative to established operator-led channels, such as SMS.<\/p>\n\n\n\n<p>OTT business messaging enables brands and enterprises to communicate with customers via the use of third-party messaging applications, such as WhatsApp and WeChat.<\/p>\n\n\n\n<p><a href=\"http:\/\/mrem.bernama.com\/viewsm.php?idm=45274\">http:\/\/mrem.bernama.com\/viewsm.php?idm=45274<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BASINGSTOKE, England, Jan 25 (Bernama-BUSINESS WIRE) &#8212;&nbsp;A new&nbsp;Juniper Research&nbsp;study has found that global OTT (Over the Top) business messaging traffic will rise from 93 billion in 2023, to 254 billion by 2027. This growth of 172% will be driven by increased availability of open OTT messaging APIs and competitive pricing models; creating a viable rich [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[315],"tags":[],"_links":{"self":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/208200"}],"collection":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=208200"}],"version-history":[{"count":1,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/208200\/revisions"}],"predecessor-version":[{"id":208202,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/208200\/revisions\/208202"}],"wp:attachment":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=208200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=208200"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=208200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}