By Linda Khoo Hui Li<\/p>\n\n\n\n
BANGKOK, July 19 (NNN-Bernama) — Thailand\u2019s tourism industry hit hard by the COVID-19 pandemic is set to generate revenue up to 2.38 trillion baht in 2023.<\/p>\n\n\n\n
Tourism Authority of Thailand (TAT) Governor Yuthasak Supasorn said in a best-case scenario, Thailand is expected to generate revenue of 1.5 trillion baht from international visitors and 880 billion baht from domestic tourism.<\/p>\n\n\n\n
\u201cWe are targeting smaller number of tourist arrivals next year compared to pre-COVID-19 level in 2019. We aims to lure high-spending visitors and those who stay longer in the kingdom,\u201d he told reporters after TAT Action Plan for 2023 conference here.<\/p>\n\n\n\n
Thailand, one of Asia’s most popular travel destinations, was visited by nearly 40 million people in 2019. However, the tourism industry almost collapsed due to the COVID-19 pandemic that forced the kingdom to introduce strict and costly entry requirements.<\/p>\n\n\n\n
This year, Thailand is expected to receive seven to 10 million foreign tourists with the easing of the COVID-19 restrictions in the country. In the first six months this year, Thailand had received about 2 million foreign visitors.<\/p>\n\n\n\n
On Monday, TAT announced its marketing plan for 2023 that will continue this year\u2019s goal to revitalise and transform Thai tourism, while placing greater emphasis on the recovery of the tourism sector towards stronger and sustainable, more responsible, more digital and more inclusive tourism growth.<\/p>\n\n\n\n
TAT will also promote all points of entry into Thailand, via land, water, and air with an aim to reinstate more than 80 per cent of the regional air capacity in 2019.<\/p>\n\n\n\n
He said TAT will continue to use the \u201cVisit Thailand Year 2022-2023: Amazing New Chapters\u201d as the communication strategy for the international market.<\/p>\n\n\n\n
\u201cThailand will continue to be promoted as a world-class destination that offers something for everyone under the \u2018From A-Z: Amazing Thailand Has It All\u2019 concept. This will be showcased alongside the kingdom\u2019s 5F, 4M soft-power foundations; namely, Food, Film, Fashion, Festival, Fight, Music, Museum, Master, and Meta,\u201d he said.<\/p>\n\n\n\n
— NNN-BERNAMA<\/p>\n","protected":false},"excerpt":{"rendered":"
By Linda Khoo Hui Li BANGKOK, July 19 (NNN-Bernama) — Thailand\u2019s tourism industry hit hard by the COVID-19 pandemic is set to generate revenue up to 2.38 trillion baht in 2023. Tourism Authority of Thailand (TAT) Governor Yuthasak Supasorn said in a best-case scenario, Thailand is expected to generate revenue of 1.5 trillion baht from […]<\/p>\n","protected":false},"author":30,"featured_media":114810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[215,288,300],"tags":[],"_links":{"self":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/184176"}],"collection":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184176"}],"version-history":[{"count":1,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/184176\/revisions"}],"predecessor-version":[{"id":184182,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/184176\/revisions\/184182"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/media\/114810"}],"wp:attachment":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184176"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}