{"id":146234,"date":"2021-09-29T10:08:30","date_gmt":"2021-09-29T02:08:30","guid":{"rendered":"http:\/\/www.namnewsnetwork.org\/?p=146234"},"modified":"2021-09-29T10:08:30","modified_gmt":"2021-09-29T02:08:30","slug":"nielseniq-sets-the-pace-for-the-omnichannel-measurement-revolution","status":"publish","type":"post","link":"http:\/\/namnewsnetwork.org\/?p=146234","title":{"rendered":"NielsenIQ Sets the Pace for the Omnichannel Measurement Revolution"},"content":{"rendered":"\n<p><strong>CHICAGO, Sept 29 (Bernama-BUSINESS WIRE) &#8212;&nbsp;<\/strong>NielsenIQ, the industry leader in global measurement and data analytics, announced today two key acquisition agreements &#8211;Data Impact and Rakuten Intelligence. These acquisitions will drive significant value to NielsenIQ\u2019s e-commerce and omnichannel measurement solutions and allow the company to revolutionize the consumer and retail measurement industries with a comprehensive view of the online marketplace, from product distribution to sales.<\/p>\n\n\n\n<p>Today, e-commerce sales account for 12% of CPG sales in the U.S. and up to 30% of sales in global markets and are estimated to grow at a 15% CAGR through 2025. With significant growth and share from online-focused retailers, it has become more important to understand the total marketplace. Nevertheless, current e-commerce measurement is highly fragmented, with multiple, disparate offerings that do not allow an integrated and consistent view of the total market.<\/p>\n\n\n\n<p><a href=\"http:\/\/mrem.bernama.com\/viewsm.php?idm=41126\" data-type=\"URL\" data-id=\"http:\/\/mrem.bernama.com\/viewsm.php?idm=41126\">http:\/\/mrem.bernama.com\/viewsm.php?idm=41126<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CHICAGO, Sept 29 (Bernama-BUSINESS WIRE) &#8212;&nbsp;NielsenIQ, the industry leader in global measurement and data analytics, announced today two key acquisition agreements &#8211;Data Impact and Rakuten Intelligence. These acquisitions will drive significant value to NielsenIQ\u2019s e-commerce and omnichannel measurement solutions and allow the company to revolutionize the consumer and retail measurement industries with a comprehensive view [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[315],"tags":[],"_links":{"self":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/146234"}],"collection":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146234"}],"version-history":[{"count":0,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/146234\/revisions"}],"wp:attachment":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=146234"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=146234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}