{"id":142488,"date":"2021-09-01T16:35:02","date_gmt":"2021-09-01T08:35:02","guid":{"rendered":"http:\/\/www.namnewsnetwork.org\/?p=142488"},"modified":"2021-09-01T16:35:02","modified_gmt":"2021-09-01T08:35:02","slug":"promoting-cashless-transaction-in-the-fb-sector-through-behavioural-insights","status":"publish","type":"post","link":"http:\/\/namnewsnetwork.org\/?p=142488","title":{"rendered":"Promoting Cashless Transaction in the F&#038;B Sector through Behavioural Insights"},"content":{"rendered":"\n<p><strong>PETALING JAYA, Sept 1 (Bernama) &#8212;<\/strong> The Malaysia Productivity Corporation (MPC) introduces Behavioural Insights (BI) as an approach to promote productivity through digitalisation in its effort to increase adoption of cashless transaction in the F&amp;B sector. BI is a cost-effective tool that can minimise or eliminate the gaps by addressing issues on attitudes and values among target groups and improve the overall productivity.<\/p>\n\n\n\n<p>The strategy by MPC in using Behavioural Insights in promoting cashless transaction is in line with the National E-Commerce Strategic Roadmap (NESR) 2.0 in increasing the adoption of e-commerce among the micro small and medium enterprises (MSMEs).<\/p>\n\n\n\n<p><a href=\"http:\/\/mrem.bernama.com\/viewsm.php?idm=40899\">http:\/\/mrem.bernama.com\/viewsm.php?idm=40899<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PETALING JAYA, Sept 1 (Bernama) &#8212; The Malaysia Productivity Corporation (MPC) introduces Behavioural Insights (BI) as an approach to promote productivity through digitalisation in its effort to increase adoption of cashless transaction in the F&amp;B sector. BI is a cost-effective tool that can minimise or eliminate the gaps by addressing issues on attitudes and values [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[315],"tags":[],"_links":{"self":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/142488"}],"collection":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142488"}],"version-history":[{"count":0,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=\/wp\/v2\/posts\/142488\/revisions"}],"wp:attachment":[{"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142488"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/namnewsnetwork.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}