BOSTON, Oct 23 (Bernama-BUSINESS WIRE) — Brightcove Inc. (NASDAQ: BCOV) the global leader in video for business, today announced a complete reimagination of its brand, inclusive of all-new positioning and voice, as well as a bold new graphic identity. The rebrand comes at a time when video is being fully embraced by both consumers and businesses across all sectors. This solidifies the company’s mission to own the video platform conversation globally as the definitive voice on how video is hosted, shared, monetized and experienced, while achieving customers’ goals through its leading technology.
Brightcove has been an integral part of the video industry for more than 15 years, pioneering innovations and creating award-winning technology and services used by media organizations and enterprises around the globe. Now, during a time when video reliance has quickly accelerated and seen exponential growth, this vibrant new identity reflects Brightcove’s ceaseless efforts to push the boundaries of what’s possible in video, establishing its continued dedication to empower its customers to tell their stories.