NEW YORK, Oct 2 (Bernama-BUSINESS WIRE) — Affinity Capital Exchange (ACE), a fintech innovator in the loyalty finance space pioneering a new class of loyalty points, today announced that it has entered into an agreement with J.P. Morgan (NYSE: JPM). The two firms will work together to provide issuers of loyalty programs the ability to augment secured debt financing by deploying a new class of loyalty points.
Leveraging ACE’s proprietary technology, J.P. Morgan will offer clients a new way of securing and enhancing loyalty financing by using standardized loyalty points, known as Reserve Points. ACE has developed the structure behind these points, which allow loyalty programs to issue points that can be exchanged for any type of point within its program. Over time, these standardized loyalty points will also benefit the operating partners in addition to the issuer.