KUALA LUMPUR, Sept 29 (Bernama) — UMW Holdings Bhd (“the UMW Group”) aims to encourage fellow Malaysians to soldier through these tough and challenging times arising from the Covid-19 outbreak through its “Smile On, Malaysia” campaign, which ran through social media as well as print advertisements in the mainstream media. The campaign was held in conjunction with National Day and Malaysia Day celebrations and was consistent with the former’s theme of “Malaysia Prihatin” or Malaysia Cares, and ran from 28 August to 16 September. The general public were also invited to be a part of this campaign via social media, by using filters of UMW’s Smile On, Malaysia campaign masks in their Instagram and Facebook profiles.
With the usage of face masks being made mandatory in public places, the Group recognised that the underprivileged may face financial constraints to comply with the ruling. Therefore, as part of its Smile On, Malaysia campaign, 28,000 reusable face masks are being distributed nationwide to the underprivileged. Toyota Boshoku UMW Sdn Bhd distributes these masks which meet the Health Ministry’s criteria to give maximum protection and were developed based on the latest World Health Organisation (WHO) guidelines to ensure effectiveness. The reusable face masks were assembled and packed for distribution by UMW employees as part of their support towards the campaign. The UMW Group also distributed 7,000 reusable face masks to its employees for their wellbeing during this pandemic.
