PALO ALTO, Calif., Sept 23 (Bernama-BUSINESS WIRE) — Jumio, a leading provider of AI-powered end-to-end identity verification and authentication solutions, today announced that its AI-powered identity verification solutions are now available to Microsoft Azure Active Directory External Identities for B2C customers. Azure Active Directory B2C is a customer identity access management solution. The integration equips Azure Active Directory B2C customers with an intuitive and biometric means of identity proofing new customers before issuing them login credentials. This integration streamlines new account onboarding, simplifies KYC and AML compliance, and deters online fraud on a global scale.
Ensuring that an online user has been verified, up front, with state-of-the-art biometrics reduces the friction usually associated with account creation. All of this makes it easier for consumers to create accounts online and for enterprises to centralize the collection of user profile and preference information, and capture detailed analytics about sign-in behavior and sign-up conversion.