KUALA LUMPUR, Sept 21 (Bernama) — After decades of being a fixture in the homes of families across the globe, Kleenex has teamed up with iconic Malaysian cartoonist, Datuk Lat, to introduce limited-edition Kleenex tissue boxes with unique illustrations depicting harmony and kindness in Malaysia. This exciting collaboration pays homage to the Malaysian spirit through the lens of Datuk Lat, with the hopes of inspiring Malaysians to unite in solidarity, with a nostalgic twist.
The launch of Datuk Lat’s limited-edition tissue boxes is in conjunction with Kleenex’s #SoftIsStrong campaign which encourages all Malaysians to embrace their softer side by being kind to their friends, families and neighbours – inspired by the softness of Kleenex facial tissues and the strength of the Malaysian spirit as depicted by Datuk Lat’s illustrations. As the nation undergoes a period of uncertainty during these challenging times, many of the issues faced by Malaysians today can often be overcome by simply being kind to one another.