The brand aims to inspire and encourage acts of generosity in everyone
KUALA LUMPUR, Sept 7 (Bernama) — If there’s one thing that knows no boundaries even in the most difficult of times, it’s Generosity. It’s the very instinct to share goodness with those around you, in the selfless hope of genuinely improving another person’s life and Cadbury Dairy Milk believes “There’s Goodness In Everyone”.
As a nation once recognised amongst the top 10 most generous people in the world, Cadbury Dairy Milk aims to commemorate the generosity of Malaysians through a local campaign titled #SaluteTheGoodness. The social media movement is part of Cadbury’s efforts to spotlight everyday acts of generosity carried out by everyday people by having individuals share their personal generosity stories and experiences with the hashtags #SaluteTheGoodness and #GoodnessInEveryone.