KUALA LUMPUR, Malaysia, Sept 1 (Bernama-PRNewswire) — Amadeus, an industry-leading provider of hospitality technology solutions, has announced a new agreement with Sunway Hotels & Resorts, one of Asia’s most prominent international hotel groups, to deliver a comprehensive technology solution enabling them to streamline reservations and loyalty programs across Sunway’s 11 independent properties in Malaysia, Cambodia, and Vietnam, as well as future developments which include a new hotel in Malaysia’s southern state of Johor, scheduled to launch in 2021.
As part of the 3-year agreement, the hotel group will implement Amadeus’ iHotelier® Central Reservation System, Guest Management Solutions, and website management solutions in various phases. Collectively these products will consolidate and organise important guest and operational data as well as provide actionable insights. This is a timely move, as data-driven approaches to guest acquisition and retention are more crucial than ever – according to recent Amadeus research. 76% of senior hospitality industry leaders globally are planning to target new audiences to make up for impacted revenue from their usual business mix, with 75% sharing that forward-looking data will be critical to executing their recovery plan in a COVID-19 context.