Amazon Project Zero now empowers brands and Amazon to drive counterfeit to zero in 17 stores worldwide
SEATTLE, Aug 11 (Bernama-BUSINESS WIRE) — Today, Amazon (NASDAQ: AMZN) announced the expansion of Project Zero to seven new countries – Australia, Brazil, Netherlands, Saudi Arabia, Singapore, Turkey, and the UAE – making it available in 17 countries where Amazon has a store. Project Zero combines Amazon’s advanced technology, machine learning, and innovation with the sophisticated knowledge that brands have of their own intellectual property so we can together drive counterfeits to zero.
Launched in 2019, Project Zero builds on Amazon’s long-standing work and investments to ensure that customers always receive authentic goods when shopping on Amazon. Over 10,000 brands – from large, global brands to emerging entrepreneurs including Arduino, BMW, ChessCentral, LifeProof, OtterBox, Salvatore Ferragamo, and Veet – have already enrolled in Project Zero.