KUALA LUMPUR, Malaysia, July 29 (Bernama-BUSINESS WIRE) — Triton Digital®, the global technology and services provider to the online audio and podcast industry, announced today that Star Media Group, Malaysia’s leading integrated and innovative media group, has selected Triton Digital to power the delivery, monetization, and measurement of its streaming audio and podcast content.
Through this partnership, Star Media Group will utilize Triton’s robust audio streaming network to deliver its radio stations online, including 988 FM, one of the top Chinese language stations in Malaysia, as well as SURIA FM, one of the fastest growing Malay radio stations in the region. Additionally, Star Media Group will leverage Triton’s ad server to dynamically insert highly targeted audio ads into their streams. To support their monetization goals, Star Media Group will use Triton’s programmatic audio marketplace and audio SSP to make their online audio and podcast inventory available to media buyers around the world through both open and private marketplace deals.