KUALA LUMPUR, July 24 (Bernama) — Netccentric Limited (“NCL”) Group advises that as part of a progressive transformation of its existing services-based business model to a platform-centric one, it has entered into a joint venture agreement (“Agreement”) with Commerce DotAsia Ventures Sdn. Bhd. (“Commerce.Asia”) and Docono Holdings Sdn. Bhd. (“Docono”) to operate a live streaming e-commerce business platform.
Under the Agreement, a new company called Nuffnang Live Commerce Sdn. Bhd. (“Nuffnang Live Commerce”) will be established to spearhead the NCL Group’s foray into live commerce through the Bid Go Live! (“BGL”) platform developed by Docono, while leveraging on Commerce.Asia’s e-commerce enabling ecosystem as well as NCL’s brand and influencer reach.