SINGAPORE & TOKYO, July 20 (Bernama-BUSINESS WIRE) — Intage Inc. and Trax Ltd, a leading provider of computer vision solutions and analytics for retail, today announced an alliance to drive the digital transformation of Japan’s retail industry, starting with the rollout of a holistic in-store execution solution to help CPG manufacturers improve their return on investment on trade and merchandising activations in store.
Through the alliance, CPG manufacturers in Japan can achieve a robust and reliable measurement of in-store execution through a combination of Intage’s Product Master Database and 800-strong field force, together with Trax’s computer vision and machine learning platforms. The integrated data streams deliver unique insights on in-store execution – often the missing link for CPG manufacturers in Japan – to accurately measure shelf compliance and implement timely actions to correct and optimize shelf conditions to maximize sales.