LONDON, July 7 (Bernama-BUSINESS WIRE) — In 2019, vegetarian, organic and gluten-free were the top-three online product claims, respectively, in chocolate confectionery worldwide, according to a new white paper “Leveraging Product Claims to Build a Successful Brand Strategy” by global market research company Euromonitor International.
Leveraging its e-commerce intelligence solution Via, Euromonitor International’s new Product Claims and Positioning system tracks over 150 clean, ethical and dietary labels to identify top product claims across 40 countries and 11 industries.