New members from Africa and India reflect the increasingly global nature of graduate management education
RESTON, Va., June 26 (Bernama-GLOBE NEWSWIRE) — The Graduate Management Admission Council (GMAC), a global association of leading graduate business schools, today announced a new board chairperson and the addition of four new members to its board of directors. The terms will begin on July 1, 2020.
Martin Boehm, Dean and Professor of Marketing at IE Business School has served on the GMAC board since 2017 and will represent GMAC as its new board chairperson for two consecutive years, replacing William Boulding who concludes his two-year term on June 30. Professor Boehm has held several roles within IE Business School including Dean of Programs and Associate Dean of Master in Management Programs. He teaches across the School’s Master in Management, MBA, Executive MBA, and PhD programs. Prof. Boehm’s research provides managerial implications on how to build profitable and long-lasting customer relationships. His primary concern is to quantify the impact of various customer management activities on a customer’s lifetime value.