Aspire, a research company specializing in Customer Communication Management (CCM), has just updated the CCM Leaderboard for 2020, placing Assentis as one of the leaders in CCM in Europe and Asian markets.
ROTKREUZ, Switzerland, June 19 (Bernama-GLOBE NEWSWIRE) — Aspire has made several adjustments to the analysis criteria in the CCM Leaderboard 2020. Among other changes, the default critical capabilities weighting is now more focused on “communication composition”, reflecting its growing importance in the CCM field. This includes capabilities such as interactive creation, digital communication, online design and business authoring. In addition, the market presence in relation to both dimensions, i.e. “Capabilities” and “Strategic Direction” has now been incorporated. Due to these changes and new criteria, a direct comparison with last year’s model is not possible. Nevertheless, a detailed analysis shows that Assentis has made the greatest positive year-on-year change, moving from Aspirational to the Leader quadrant.