REDWOOD CITY, Calif., June 17 (Bernama-GLOBE NEWSWIRE) — Premium digital technology company PubMatic today announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the full economic potential of programmatic by optimizing monetization and viewer experience across the entire ad pod.
Clients including Kidoodle.TV®, Limpid, Glewed TV, Interpublic Group (IPG) and MediaMath have already signed on to use OpenWrap OTT. Early performance results show an increase in fill rates for initial partners of more than 6x over tag integrations.