SINGAPORE, May 28 (Bernama-BUSINESS WIRE) — ZALORA, Asia’s leading online fashion destination, and The Trade Desk, a global advertising technology platform, have agreed to collaborate on attribution integration across Asia. The attribution integration will allow participating brands selling on ZALORA the opportunity to measure conversions and sales value generated from advertising campaigns delivered via The Trade Desk.
ZALORA is an online shopping destination for millions of fashion consumers in Singapore, Indonesia, Malaysia, Philippines, Hong Kong and Taiwan. ZALORA offers an extensive collection of top international and local brands, as well as in-house labels across apparel, shoes and accessories for men and women. Under the partnership, ZALORA has the ability to log attribution for any consumer who views or clicks on an ad before purchasing the brand on ZALORA. This means that eligible brands may be able to optimise their campaigns running on The Trade Desk while they are in progress.