NTHU RESEARCHERS DEVELOP AI APP FOR GENERATING CATCHY ADS

HSINCHU, Taiwan March 18 (Bernama-BUSINESS WIRE) — An NTHU interdisciplinary research team led by Associate Professor Wu Shan-hung of the Department of Computer Science, Associate Professor Liu Yi-wen of the Department of Electrical Engineering, and Chair Professor Chang Cheng-shang of the Institute of Communications Engineering has recently developed an automated system for the production of digital advertisements. Based on the information provided by the user, the system generates a variety of images and music, which can be fine-tuned to create the final product, thereby greatly reducing the time and cost of producing an advertisement.

Wu and Chang designed a conditional generative adversarial network (CGAN) application which generates an ad based on a large amount of related information harvested from the internet by using artificial intelligence (AI). Afterwards, all that remains to be done is to have an advertising specialist edit the ad and add the finishing touches.

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