HONG KONG, March 12 (Bernama-BUSINESS WIRE) — Fresenius Medical Care, the world’s leading provider of dialysis products and services, has today announced the international and digital expansion of its highly successful Asia Pacific-wide Corporate Social Responsibility (CSR) initiative, The Kidney Kid superhero. This colorful character takes children on a series of adventures to learn more about their ‘super organ’ kidneys and how to keep them healthy. The expansion of this initiative comes on World Kidney Day, which in 2020, is calling on everyone to advocate for concrete measures in every country to promote and advance kidney disease prevention.
The Kidney Kid was first launched on World Kidney Day across Asia Pacific in 2017. The superhero provides an ‘edutainment’ (education + entertainment) program, including an animated video, interactive learning and physical games aimed at children aged 6 to 12 years. The program can be used in face-to-face activities where children learn while having fun in a group with their teachers or carers.