SINGAPORE & BOSTON, March 12 (Bernama-BUSINESS WIRE) — Trax, a leading provider of computer vision and analytics solutions for retail, today announced its acquisition of Survey.com, a leading provider of prescriptive sales activation and merchandising services for emerging/mid-market consumer packaged goods (CPG) brands. Trax will combine both companies’ industry-leading technologies, product offerings and customer delivery to create a first-of-its-kind closed-loop merchandising system for physical retail. This will enable CPG brands and grocery retailers to harness a computer vision powered, on-demand labor solution to immediately address important merchandising needs in any store, at any time.
Trax chief commercial officer and co-founder Dror Feldheim said, “With Survey joining Trax, we will strengthen our leadership in prescribing best-in-class, data-driven in-store strategies to brands and retailers, and become a differentiated provider of on-demand sales activation and merchandising services to the entire spectrum of CPG brands. In addition, this acquisition allows Trax to serve the unique needs of emerging/mid-market brands, a segment that is a significant source of growth in CPG today. We are truly excited to welcome Survey.com to the Trax family.”