KUALA LUMPUR, March 6 (Bernama) — Malaysia’s early stage start-up influencer, Cradle Fund Sdn Bhd (Cradle) together with Proficeo Consultants Sdn Bhd (Proficeo), today launched the Coach and Grow Programme (CGP) 2020 to support the fast growing innovation ecosystem in the country. The CGP is a specialised coaching programme focused on nurturing start-ups and growth stage companies to get them on the path of sustainable revenue generation and scale. The programme is laser focused on business fundamentals – providing “show-how” techniques from succesful entrepreneurs, investors and corporate professionals who join the programme as coaches in order to Pay-It-Forward to the ecosystem.
Started in 2011, the CGP seeded a paradigm shift in how capability development programmes were conducted. It was the first long term coaching programme offering customised content and dedicated coaches for a period of 12 months.This programme, fully mandated by the Government of Malaysia, is provided to high potential entrepreneurial ventures with the ultimate objective of creating a pipeline of high quality companies that will grow and scale their businesses locally and regionally and attract investment and growth funds from funding agencies and investors.