KUALA LUMPUR, Feb 21 (Bernama) — Prudential BSN Takaful Berhad (PruBSN) is one of the takaful operators partnering with Malaysian Takaful Association for the Race for Cover: Towards Takaful 2020 campaign. The campaign is a concerted effort by the industry to promote greater awareness about family takaful with the overarching aim to increase takaful penetration rate and narrow the protection gap of Malaysians. It also aims to better inform Malaysians of the benefits of family takaful and the importance of protecting themselves and their families.
The average Malaysians prefer to seek care and treatment from private hospitals, health services provided at such facilities may be too expensive for some and can have adverse impact on their financials. With this in mind, PruBSN introduced PruBSN AnugerahPlus in January 2019, an affordable and customisable shariah-compliant solution that allows customers to build their ideal protection plan based on their needs and budget. PruBSN AnugerahPlus is one of PruBSN’s most popular flagship products with a total of over 74,000 subscribers so far.