KUALA LUMPUR, Feb 10 (Bernama) — CIMB Group Holdings Berhad (“CIMB” or “the Group”) has signed a sponsorship agreement with the Malaysian Football League (“MFL”) as Title Sponsor of the Liga Super Malaysia, the nation’s premier football league, and Piala Sumbangsih. The league’s official name “CIMB Liga Super Malaysia” was unveiled at a launch ceremony today, attended by top representatives from both CIMB and MFL. CIMB Bank Berhad (“CIMB Bank”) is also the Official Bank for Liga Malaysia, which includes Liga Super Malaysia, Liga Premier Malaysia, Piala FA, Piala Malaysia and Piala Sumbangsih.
This is the first time that CIMB is sponsoring a national league, and the Group is committed to elevate the experience for Malaysian football’s 20 million fans, particularly its customers.