First Online to Offline (O2O) measurement solution in South East Asia bringing partners’ business growth to the next level
JAKARTA, Indonesia, Jan 21 (Bernama-BUSINESS WIRE) — Gojek, Southeast Asia’s leading technology platform, and The Trade Desk (Nasdaq: TTD), a global advertising technology leader, launch an exclusive partnership to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline sale, which can improve the efficiency of marketing decision to boost business growth. This partnership marks the first Online to Offline (O2O) measurement solution in Southeast Asia, launching initially in Indonesia.
Pulkit Khanna, Gojek’s Vice President for Merchant Research and Analytics, said, “Our mission is to remove life’s daily friction by connecting consumers to the best providers of goods and services in the market. This partnership will enable advertisers on The Trade Desk platform to use Gojek’s insight to measure their campaigns and ultimately increase the effectiveness of their advertising.”