SINGAPORE, Jan 6 (Bernama) — SAP SE (NYSE: SAP) today announced the appointment of Rachel Barger as President and Managing Director of SAP Southeast Asia. Rachel will report directly to Scott Russell, President of SAP Asia Pacific Japan (APJ). Rachel is responsible for driving SAP Southeast Asia’s strategy and execution, leading customer operations, accelerating customer transformation into intelligent enterprises, as well as building customer value and success in the region. Based in Singapore, she will oversee SAP’s business across Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and other emerging markets in Southeast Asia.
“Southeast Asia’s digital economy is growing at an unprecedented pace and businesses are accelerating their digital transformation into intelligent enterprises. While the level of digital readiness varies across Southeast Asia, SAP has the extensive capability to help our customers scale and win in the digital economy,” said Scott Russell, President, SAP Asia Pacific Japan. “Rachel brings with her a wealth of experience and deep industry expertise to drive customer success and innovation in Asia’s next growth frontier. I am confident that SAP Southeast Asia will continue to grow and flourish under her leadership.”
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