MANHATTAN BEACH, Calif., Dec 10 (Bernama-BUSINESS WIRE) — True Religion Apparel, Inc. announced today that Zihaad Wells has been appointed its new Creative Director, effective immediately. Mr. Wells was previously Vice President of Design for True Religion Apparel from 2006 to 2017 and most recently Vice President of Design and Creative at AG Jeans. He will be responsible for product design, marketing and driving the creative direction of the brand. Mr. Wells reports to Michael Buckley, the Chief Executive Officer.
Zihaad Wells has a deep understanding of the branded denim industry across brand, product, wholesale, retail and ecommerce with over 20 years’ experience. Wells started his career for Levi’s Europe, where he worked on Levi’s Red and Levi’s Vintage collections, before coming to True Religion Apparel in 2006.