KUALA LUMPUR, Malaysia, Nov 13 (Bernama) — Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today that BFM, Malaysia’s only independent business radio station, has selected Triton Digital to power the delivery, monetization, and measurement of its streaming audio and podcast content.
Through this partnership, BFM will utilize Triton’s robust audio streaming network to deliver their high-quality business news and current affairs audio content online, and the Tap Ad Server to dynamically insert highly targeted audio ads into their streams. To support their monetization goals, BFM will leverage Triton’s programmatic audio marketplace and audio SSP to make their online audio and podcast inventory available to media buyers around the world through both open and private marketplace deals.