BRIDGEWATER, N.J., Nov 13 (Bernama-GLOBE NEWSWIRE) — Synchronoss Technologies, Inc. (NASDAQ:SNCR), a global leader and innovator of cloud, messaging, digital and IoT products, today announced that it is working with a new joint venture formed by the four largest mobile operators in the United States – AT&T, Sprint, T-Mobile and Verizon – to help deliver an advanced mobile messaging experience across all four mobile networks.
Based on the Rich Communications Services (RCS) standard, developed with technology partner WIT Software, this platform has the potential to create a messaging ecosystem that allows consumer brands to create a new level of engagement and meet growing preferences for content rich, personalized interactions via messaging communications. With customer consent, this technology will allow businesses to directly interact with their customers using branded, interactive multimedia communications and one-to-one messaging. The application will also allow users to add advanced multimedia capabilities to their text messages and accomplish, engage and interact with their favorite brands without switching from app to app.