BRIDGEWATER, N.J. and NEW YORK, Oct 31 (Bernama-GLOBE NEWSWIRE) — Synchronoss Technologies, Inc. (NASDAQ: SNCR), a global leader and innovator of cloud, messaging, digital and IoT products, and WeAre8, a platform that provides the infrastructure for brands and individuals to build relationships at scale, today announced a new partnership that is poised to radically disrupt traditional brand advertising. Together, they are creating a revolutionary channel for brands to create and deliver personalized mobile marketing campaigns that drive results and consumer interaction through the direct sponsorship of consumers. The collaboration will provide a highly scalable pathway to deliver massive benefits to brands consumers, and operators.
WeAre8, which provides a transparent program for consumer voices to be heard and a simple way to make money and have a positive social impact every day, will leverage Synchronoss’ Rich Communications Services (RCS)-based advanced messaging platform to give brands this channel to develop direct relationships with individual consumers through their mobile devices. Through personalized, immersive RCS-enabled messaging, consumers will have the opportunity to get sponsored directly by brands and leverage their voices in a way that enables them to be compensated for consuming, sharing or creating high-quality branded content.