SYDNEY, Oct 1 (Bernama-BUSINESS WIRE) — Telaria, Inc. (NYSE:TLRA), the complete software platform that optimises yield for leading video publishers, together with a consortium of Australian publishers, including Seven West Media, Network 10, SBS, Foxtel Media, Pedestrian Group and Daily Mail, today announced the launch of a programmatic ‘Editorial Video Marketplace’ to simplify buyers’ access to this professionally produced premium content with extensive daytime audience reach and scale.
Editorial videos are viewed on the publishers’ owned and operated platforms and placed in high engagement environments in contrast to the quick browsing feed type design used by the social sites. These videos are particularly effective for daytime reach because they are generally viewed at the beginning of the day and noon and serve as an effective compliment to a BVOD (broadcaster video on demand) evening buying strategy.