REDWOOD CITY, Calif., Sept 10 (Bernama-GLOBE NEWSWIRE) — Premium digital advertising technology company, PubMatic, today announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetize inventory in all major addressable channels, while benefiting from the transparency and control offered by an independent, open-source solution.
PubMatic has also announced that Frankly Media has adopted OpenWrap server-to-server support for its video and OTT inventory. Headquartered in New York and publicly traded on Canada’s TSX Venture Exchange, Frankly Media’s multi-platform technology powers and monetises 1,200+ media properties across the United States, reaching over 80 percent of US households with more than 100 million monthly unique users.