LONDON, Sept 10 (Bernama-BUSINESS WIRE) — Global market research company Euromonitor International launched today a new whitepaper, ‘How to become a sustainable brand’.
This whitepaper explores how companies can utilise different strategies to align with new government policies and consumer behaviours, while maximising profitability. More consumers are proactively leading a sustainable lifestyle. According to Euromonitor International’s latest sustainability survey, 54 percent of global consumers believe ethical purchase decisions will make a difference.