REDWOOD CITY, Calif., Aug 29 (Bernama-GLOBE NEWSWIRE) — Premium digital technology company, PubMatic, has announced that it has achieved certification for IAB Tech Lab’s Open Measurement SDK Integration Validation Compliance (IVC) for Display ad formats. By supporting this initiative, PubMatic will help drive improved in-app viewability and verification to ensure quality and trust in this growing channel. This certification comes in the midst of PubMatic’s continued commitment to enforcing industry quality and transparency initiatives, such as the IAB Tech Lab’s App-ads.txt specification, Sellers.JSON and Supply Chain Object.
Open Measurement SDK (OM SDK) is the IAB Tech Lab’s scalable solution for a single SDK to cover all in-app viewability and verification. It is designed to facilitate third-party viewability and verification vendors to measure impressions for ads served to mobile app environments without requiring their own SDK. By achieving this compliance certification, PubMatic is continuing to focus on driving more effective mobile advertising and helping advertisers realize the potential mobile can offer.
