REDWOOD CITY, Calif., Aug 21 (Bernama-GLOBE NEWSWIRE) — Premium digital technology company, PubMatic, today released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency with mobile in-app environment at the forefront of this growth. PubMatic’s Q2 2019 QMI report reveals the top three trends to watch: