CHICAGO, Aug 21 (Bernama-GLOBE NEWSWIRE) — PureCircle (LSE: PURE), the world’s leading producer and innovator of stevia sweeteners, is launching a great-tasting branded gourmet ice cream with zero added sugar and sweetened with its next generation stevia leaf sweeteners. Based in Chicago, the company is debuting the new ‘PureCircle’ ice cream in its hometown at the end of August. It will initially be distributed around the city via ‘PureCircle’ ice cream trucks.
PureCircle’s next generation stevia sweeteners, like Reb M, are an important break-through. They have a clean, sugar-like taste, contain no calories and are plant-based. They work extremely well in dessert products like ice cream and in a wide range of beverage and food products. That means beverage and food companies – seeking to reduce sugar and calories — can offer consumers zero- and low-calorie products, sweetened with our plant-based stevia sweeteners.