KUALA LUMPUR, Aug 17 (NNN-Bernama) — The Malaysia External Trade Development Corporation (MATRADE) has urged local entrepreneurs to continue to participate in export activities even though the current global trade situation is somewhat challenging following the trade war between the United States and China.
Chief executive officer Datuk Wan Latiff Wan Musa said export performance had managed to sustain Malaysia’s economy and directly provided a positive impact on the social development of the people.
“The global geopolitical situation is something that is beyond our control, but Malaysian exporters can control their actions in addressing this situation.
“Among the strategies that can be taken are to diversify their products or services and diversify their export markets” he said in a statement today.
Wan Latiff said the small and medium enterprises could invest more in research and development as well as the latest technology in marketing and manufacturing such as Industry 4.0, blockchain, robotics and artificial intelligence.
“MATRADE which has over 46 offices worldwide can assist local companies in finding new markets by giving market intelligence information as well as matching the Malaysian companies with high-quality buyers,” he added.
NNN–BERNAMA
