KUALA LUMPUR, Aug 15 (Bernama) — Malaysia aims become a Global Halal Economy Enabler for Tokyo Olympics 2020 which will be held from 25 August – 6 September 2020. The ‘Digital Trade Halal Value Chain for Tokyo Olympics 2020’ is one of the public-private initiatives by the Malaysian Government and the private sector in delivering a comprehensive and total solution on Halal value chain. The Tokyo Olympics 2020 is a stepping stone to showcase Malaysia’s capability to bring Halal to the world. This initiative covers various angles including exports, logistics, data analytics, retail, certification, food distribution and tourism.
Halal development is one of the key areas highlighted in the Look East Policy 2.0 in promoting Halal products and services to Japan and Republic of Korea. In order to improve and further expedite the market access of halal products and services to Japan prior to the Tokyo Olympics 2020 event, the initiative is timely leverage on Malaysia’s strong international Halal branding and standard.
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