KUALA LUMPUR, Malaysia, Aug 1 (Bernama-PRNewswire) — The majority of companies in Malaysia (80%) are using innovation strategically to unlock value in new business opportunities, without leveraging those innovations to revitalise their core business, the Accenture (NYSE: ACN) Wise Pivot C-level survey found.
Currently, just 20% of companies surveyed manage change as a perpetual journey involving planned transformational programmes. It is a matter of urgency as Malaysian companies are at a critical tipping point, with disruptive forces stalling or slowing growth in the core businesses. Corporate leaders currently struggle to find the right balance between focusing on the core and expanding into the new despite knowing they must harness the opportunities that accompany disruption. Accenture pioneered the Wise Pivot as a strategy for the digital age that can help companies pursue new growth opportunities without abandoning their core business.