KUALA LUMPUR, Malaysia, July 15 (Bernama-PRNewswire) — Jasmine Food Corporation (Jasmine) Sdn Bhd has proven itself as a consumer trustworthy brand after receiving its twelve consecutive “Platinum Trusted Brand” in the Rice Category from Malaysia’s Reader’s Digest. The award was received by Jasmine Food Corporation’s CEO, Lim Swee Keat, during the 2019 “Reader’s Digest Trusted Brands Award” ceremony on June 11, 2019.
This prestigious Reader’s Digest Trusted Brands award is presented to industry leaders across six Asian countries, that excel in their Trustworthiness and Credibility, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility. Voted by thousands of consumers, the final score is calculated by multiplying the final number of votes along with the average score for six categories.