DUBLIN, March 30 (Bernama-GLOBE NEWSWIRE) — Holafly, the leading eSIM provider, reveals new insights into how sustainability is shaping travel decisions worldwide. According to data from the Holafly eSIM & Travel Report, 42% of travelers say they actively take steps to travel more responsibly, highlighting a growing awareness of environmental impact among global explorers.
However, the data also reveals a clear hierarchy between intention and decision-making. While responsible travel behaviors are increasingly common, only 22.5% of travelers rank sustainability among their top priorities when planning a trip, suggesting that environmental considerations often compete with more immediate factors such as price, weather conditions or convenience.