KUALA LUMPUR, Malaysia, July 5 (Bernama-PRNewswire) — 3-2-1…It’s all systems go for programmatic out-of-home media as Moving Walls powers three automatically delivered campaigns on more than 800 media sites across Malaysia. The Singapore-headquartered advertising technology company automated the planning and buying of out-of-home (OOH) campaigns for HP Printers, Domino’s, and Lazada across Malaysia. All three campaigns went live during the past month.
Programmatic OOH technology has been ready for a while. But it has only sporadically been used to run innovative or award-winning campaigns.