SINGAPORE, June 28 (Bernama) — New interactive communities in messengers are exploding in popularity across the world. Group chats are extremely accessible and easy to create, allowing participants to communicate in real time. Facebook Messenger has more than 2.5 million new group conversations every day, and Telegram Messenger has millions of group conversations with more than 30,000 people.
However, attracting new members and maintaining a group chat is difficult for community admins because of the passive nature of participants. Moreover, the business model of currently existing messengers is traditional. Advertisers must be sought out externally and community members do not get any rewards for their participations.