TOKYO, June 24 (Bernama-BUSINESS WIRE) —Teijin Limited announced today that it has reached an agreement with The Healthy Grain Pty. Limited, an Australian venture company, to acquire the exclusive sales rights in Asia to BARLEYmax® non-genetically modified barley rich in resistant starch and water-soluble dietary fiber, such as β-glucan and fructan. BARLEYmax® was developed by Australia’s national science agency, the Commonwealth Scientific and Industrial Research Organisation.
Teijin, since entering into an exclusive agreement with Healthy Grain to jointly develop BARLEYmax® in Japan in 2015, has expanded domestic sales, conducted clinical trials, developed products by leveraging the special characteristics of various ingredients, and implemented marketing to improve recognition. Teijin has now acquired the exclusive sales rights in Asia and started sales where market expansion is expected, based on its judgment that further global business expansion is essential.
