LOS ANGELES & SINGAPORE, April 11 (Bernama-BUSINESS WIRE) — Xsolla, a global leader in video game commerce, is proud to announce a new strategic partnership with ALTAVA Group, a digital fashion and virtual entertainment company that emerged from the LVMH La Maison des Startups program. According to Morgan Stanley, demand for digital fashion is projected to reach $50 billion by 2030, driven by increased personalization, immersive digital environments, and avatar-based commerce. This collaboration will connect game developers and publishers with ALTAVA’s extensive catalog of high-quality branded digital fashion assets and unlock scalable, creative ways to integrate luxury fashion IP into the gaming experience.
Together, Xsolla and ALTAVA will enable developers to deliver curated 3D fashion experiences, avatar customization, and exclusive branded content through a dedicated online marketplace powered by Xsolla. The partnership allows developers to monetize virtual goods based on globally recognized luxury brands, supported by ALTAVA’s proprietary 3D fashion AI tools, avatar systems, and trusted relationships across the fashion and entertainment industries.
